Website Design & Marketing for Businesses

What is SEO?

SEO is the process of improving a website so that it ranks higher in search engines like Google when people search for products, services, or information related to your business. It increases organic (non-paid) traffic and attracts more potential customers.

Not just keywords

SEO may have started out with keywords, but for the past 15 years or longer, this is no longer the case. Good keywords count a few points towards your SEO, but it is definitely not the only factor. 

Search engines now evaluate website structure, content quality, user experience, page speed, mobile responsiveness, and many other factors when determining where a website should rank. In fact, there are more than 200 aspects that influence SEO.

SEO starts with the structure of the website

The way your pages are created and linked together has to be structured in such a way that it makes sense to search engines like Google and AI to index it properly.

Pages should be organised logically, linked together properly, and built in a way that makes it easy for both visitors and search engines to navigate your website.

Website content carries the most weight

The content of your website carries the most SEO weight.

Clear, informative, and well written content helps search engines understand what your business does and which searches your website should appear for.

If a visitor cannot quickly understand what a page is about, search engines will struggle too. That is why we focus on creating content that is easy to read, relevant, and structured correctly.

3 Types of SEO that impact your website

Technical SEO

Ensures search engines can properly crawl, understand, and index your website. This includes site speed, mobile-friendliness, security (HTTPS), XML sitemaps, structured data, and fixing technical errors.

On-Page SEO

Optimizes the content and elements on individual pages to improve relevance for search terms. This includes page titles, headings, content quality, keywords, internal linking, image optimization, and meta descriptions.

Off-Page SEO

Builds your website’s authority and reputation across the internet. This primarily involves earning quality backlinks from other websites, brand mentions, online reviews, and social signals that help establish trust and credibility.

SEO keeps evolving

Search engines and websites constantly evolve, and SEO is never truly finished. It forms part of the ongoing life cycle of your website.

When you have a Technical Maintenance Plan with us, your SEO will be maintained on a monthly basis. Analysis and performance reports lets us know what pages are popular, why, and also, why not.

Regular analysis and performance reports help us understand which pages are performing well, where opportunities exist, and what improvements can be made to help your website attract more visitors over time.