How your Website works
So, you’ve decided it’s time for a website, or perhaps your current website needs an upgrade.
Before getting started, it’s important to understand how a website actually works and what is required for it to perform properly over time.
The flowchart below shows the life cycle of a website, from the initial setup phase through to ongoing maintenance and marketing.
Most websites stop at Stage 3. Once the website has been built, the ongoing life cycle needed for longterm performance, visibility, and growth is often neglected.
The Life Cycle of your Website
It is extremely important to engage in all the stages of your website if you wish to see a real return on investment.
Stage 1: Domain Registration
Your website and email accounts need an address. For South African companies we recommend registering a .co.za domain name.
An annual fee is payable to renew your domain name. You may register a domain name or request us to do so on your behalf.
Stage 2: Hosting
Hosting is the space you rent online where your website and email are stored, making them accessible on the internet 24/7.
Hosting is payable in advance on a monthly basis to a hosting provider. You may obtain your own hosting or request us to do so on your behalf.
Stage 3: Website Development
We build your website from scratch. We don’t use templates, so no copy-and-paste websites leave our hands ever.
Your website is designed to be mobile friendly and SEO friendly.
Stage 4: Search Engine Optimisation (SEO)
This is our secret sauce.
Organic SEO helps your website appear naturally on Google when people search for your products or services, without paying for advertising.
SEO involves improving your website’s structure, content, speed, and overall quality so search engines and AI can understand and rank it better.
Stage 5: Technical Maintenance and Support
Your website needs care.
This includes website security policies, software updates, website and database backups, server health and ongoing SEO.
We also offer technical support for email accounts.
Your business deserves better. Get a website that converts.